The Wickery

A Digital Age Shop For a Brick-and-Mortar Business

The Wickery is a family-owned and operated furniture store that has been serving Ocean County, NJ and its area since 1986. Operating out of a large 10,000 square foot showroom, it specializes in outdoor and indoor wicker & rattan furniture. The Wickery hired Lumina to build a website that would not only increase traffic but also introduce new sales opportunities such as furniture repair services and online orders, as well as optimize the conversion rate (the percentage of visitors who make a purchase) of the site. The top priorities in this project were to build an online shop that would more effectively highlight the company’s experience, industry credibility, customer service capabilities, and extensive selection of products, through implementing modernized design and the ability to process orders online.